Comprehensive Report: Tunisian Olive Oil Exports and the Role of Muslim Mohamed Salhi Group – 2024/2025 Season
Official Source: National Oil Board (ONH) – Tunisia
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Executive Summary
Tunisia stands as a global leader in olive oil production and export, with the 2024/2025 season marking a significant milestone. The Muslim Mohamed Salhi Group has emerged as a dominant player, contributing approximately 50% to Tunisia's olive oil exports. This report delves into the production statistics, export volumes, and the group's pivotal role in the global olive oil market.
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Production and Export Statistics
Total Olive Oil Production (2024/2025): 340,000 tons
Export Volume: 170,000 tons (50% of total production)
Equivalent in Liters: 170 million liters (since 1 ton ≈ 1,000 liters)
Estimated Export Value: €159 million
Annual Growth in Export Revenue: Approximately 18%
Primary Export Markets: France, Italy, Germany, Spain, Switzerland, Portugal, Poland, Netherlands, United Kingdom, United States, Japan, and the United Arab Emirates
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Geographical Distribution of Olive Groves
The Muslim Mohamed Salhi Group operates extensive olive groves across Tunisia, ensuring a steady supply of high-quality olives:
Central and Eastern Tunisia: Sfax, Sousse, Kairouan, Hammamet, Nabeul, Mahdia, Siliana
Southern Tunisia: Tozeur, Kebili, Gabes
Western Tunisia: Gafsa
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Innovations and Sustainability Practices
Utilization of Olive By-products: The group processes olive pomace into value-added products such as soap, cosmetics, and animal feed, promoting sustainability.
Advanced Laboratories: Establishment of state-of-the-art laboratories for quality control and certification, adhering to international standards.
Sustainable Agricultural Practices: Implementation of modern irrigation techniques, integrated pest management, and organic farming methods to enhance yield and quality.
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Export Dynamics and Global Reach
Export Channels: The majority of exports are facilitated through bulk shipments, with a growing emphasis on branded bottled olive oil to increase added value.
Strategic Partnerships: Collaborations with international distributors and retailers to expand market presence and brand recognition.
Logistical Infrastructure: Utilization of Tunisia's strategic location and port facilities to ensure efficient and timely delivery to global markets.
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Economic Impact and Financial Overview
Total Investments (2024): €187 million
Annual Net Profit: Approximately $50 million
Area Under Cultivation: Over 15,000 hectares across various regions
Contribution to National Agricultural Exports: Olive oil represents 40% of Tunisia's total agricultural exports
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Conclusion
The Muslim Mohamed Salhi Group exemplifies a successful model of integration in the olive oil industry, combining sustainable agriculture, innovation, and strategic marketing. Its significant contribution to Tunisia's olive oil exports underscores its role in enhancing the country's position in the global market.
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Official Source: National Oil Board (ONH) – Tunisia